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Visory opens in Melbourne on a bet that the models would arrive

In 2022, Jordan Bevans and I started Visory in Melbourne as an AI-enabled services firm, with specialists on staff and every workflow built for AI that had not yet arrived.

By Thomas PaulePublished

The company timeline
  1. July 2025 Visory Insights launches
  2. September 2024 LinkedIn Top 20 Australian Startups
  3. March 2024 Delphi AI launches
  4. June 2023 OIF Ventures backs Visory
  5. 2022 Visory opens in Melbourne
  6. November 2021 The thinking behind Visory

See the full timeline

The Visory wordmark appears above Founded in Melbourne. The Beginning. and the year 2022.

Every great company is a bet on the future. Ours was that AI models would improve to the point where autonomous financial processes became possible within a few years. In 2022, Jordan Bevans and I started Visory in Melbourne to be ready when they did.

I had spent more than 15 years building technology for large-scale financial services businesses. Jordan had run large-scale accounting and SMSF businesses through automation transformations. In the market we knew best, the back-office was the largest unsolved layer. Business owners were handed more software to operate when what they wanted was the work done.

Built for models that had not arrived

The models were not good enough in 2022. We founded Visory as an AI-enabled services firm. We hired bookkeepers and payroll specialists onto staff and built every workflow from direct observation of their work, so that every process would be ready for the models when they arrived.

By early 2022 we were in full operational flow. Payroll joined bookkeeping as a product line during 2022.

We built the financial partner we wish we'd had. Jordan and I did not want another bookkeeping firm. We wanted financial data to drive decisions instead of filling reports.

The name

We chose Visory for its dictionary meaning: having the power of vision. The thinking behind the company was already in print. SmartCompany had published my article on service as a software in November 2021, and the company we opened in Melbourne in 2022 put that argument to work on real books and real pay runs.

About this announcement

Written by Thomas Paule. Published . Part of Visory’s company announcements: launches, recognition and milestones, each with the date it happened.

The company timeline

Before and after 2022.

  • Earlier announcement

    The thinking behind Visory: service as a software

    On 16 November 2021, SmartCompany published my article "Flipping SaaS on Its Head: Introducing 'Service as a Software'". It set down the idea Visory was built on, and the bet we made underneath it: that AI would let a services business trade labour cost for compute, with people verifying and signing off.

    Thomas Paule Company
  • Later announcement

    Welcoming OIF Ventures as a backer of Visory

    In June 2023, OIF Ventures invested in Visory and joined us as a partner in the business, a year after Jordan Bevans and I opened the company in Melbourne.

    Thomas Paule Company

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